In an effort to continue the outreach of the Colgate Bright Smiles, Bright Futures program, educational marketing agency CarrotNewYork tapped Cutter and roster director Aubrey Smyth to produce a series of videos to promote the program’s My Bright Smile app. Giving parents “one less thing to worry about,” the app encourages children to educate themselves on their dental hygiene through fun activities that include games differentiating sweets and healthy snacks and a catchy two minute brushing song. (Watch them all here.) In addition, Aubrey and the Cutter team also produced four interactive educational videos intended for showcase in kindergarten classrooms around the country. Get educated about dental health here!
People in the entertainment industry always say it’s hardest to work with animals and babies. In February, Cutter partnered with Spontaneous and their director Andy Milkis to tackle shooting BOTH in sunny Los Angeles! The two-spot production for BBDO NY was part of a CVS Express campaign to promote the drugstore’s new curbside pickup service. “Pull Up” features an adorable two-year-old steering her own car-seat hovercraft to buy some diapers, while “Yap Yap” features an equally adorable -albeit more furry- golden retriever singing while riding shotgun to pick up some chow. Watch them both here.
Once again, Jim found himself on the sidelines of football’s biggest game, this year to co-direct a two-minute mash-up of Super Bowl 50, from team warm-ups to Denver’s final celebration. Relive the NFL magic here. Most impressively, Jim worked overnight with his partner Kevin Shaw to complete the video for air by 1pm the next day.
Cutter partnered with MTV World and Nomadic Wax in association with Rebel Music for the documentary short film Joan Baez: Rebel Icon, in which American musician Joan Baez shares her inspirational story of art activism… Roster director Jim Fabio directed four new NFL pieces for Hispanic Heritage month. Check out his video featuring Shayne Skov… Cutter produced a new campaign for multinational food-products corporation Danone helmed by roster director Marcelo Bukin… Cutter rolled out Season 2 of Why English Matters, watch the episode featuring Olympus employees titled How English Helps Saves Lives...Roster director Chandler Kauffman’s Karl Manhair, Postal Inspector continued it’s journey on the festival circuit. Look out for more updates in 2016!
Cutter Connections held its second mentorship event at creative studio Nice Shoes in Manhattan on Tuesday, December 1st, and this time the theme was “What happens after wrap?” In a cozy lounge surrounded by edit suites, young emerging women interested in the post production process were able to connect with female design, visual effects, and editing experts from Nice Shoes, Hiccup NY, jumP Editorial, and more, as well as freelance editors and post producers. Over 40 women came together for this wonderful evening full of collaborative, impassioned conversation about navigating a career in the post production world! But don’t take our word for it, here’s what one of our mentees had to say: “It was such a great opportunity to network and meet experienced women in postproduction. I gained so much knowledge on the industry and some great connections.” Cutter will continue the mentorship program through 2016!
This fall, Cutter partnered with ABC Entertainment Marketing to produce Thanksgiving and Christmas spots for ABC’s hit weekday talk show The Chew. Hosts Mario Batali, Clinton Kelly, Daphne Oz, Michael Symon, and Carla Hall brought out their holiday spirit with a little help from roster director Chandler Kauffman. In the spots, the hosts invite viewers to join them in the weeks leading up to the holidays to pick up some helpful tips and cost effective tricks to make it the best holiday season “you’ll ever chew.” The Christmas spot is airing now on ABC throughout December. You can also watch it here. If you missed the Thanksgiving spot on air in November, check it out here – it was featured on PromaxBDA Hotspots!
Founder Hillary E. Cutter was recognized as a Top Female CEO at the 2015 SmartCEO Brava Awards in New York on September 28th. Out of the exclusive group of distinguished New York Brava Award Finalists recognized at the event, Hillary is the only woman operating a full-service production company that produces film, TV, commercials, and branded content around the world. She was also profiled in the September/October issue of SmartCEO magazine. According to SmartCEO.com, “Brava Award winners are exemplary leaders of both their companies and their communities. They encourage local philanthropy, mentor up-and-coming leaders, and set their companies on the path to tremendous growth.” Hillary has continued to embody the values of a Brava Award winner by sharing her knowledge and experience with entrepreneurial professionals through speaking engagements at New York University on November 16th and at Marymount Manhattan College on December 3rd.
Cutter is proud to have partnered with MTV World and Nomadic Wax to help produce the second season of Rebel Music. Focusing on a wide array of countries and cultures including Turkey, Venezuela, Senegal and Native America, the series depicts the untold stories of fearless artists and musicians rising up against social and political barriers to forge a better future. Episodes aired throughout the spring/summer and the final episode to air is Venezuela: The Sounds of Peace on September 17th. Watch it here now.