Earlier this month, Hillary Cutter co-moderated the first MusiConverg Summit along with Jeremy Stennett, the Strategic Director at The Lifestyle Agency. The event’s purpose was to offer guidance to songwriters, composers, performing artists and producers to aid them in achieving additional success in their musical careers. Attendees were offered tips for financial success and creating a marketing strategy, as well as legal assistance with copyrighting their intellectual property and reviewing entertainment contracts. Cutter is proud to have participated in an event that guided its audience to new heights, while continuing to augment the company’s passion for mentorship. We wanted to extend a thank you to Jeremy and all of the panelists that joined us from companies that included Warner Music Group, BMI and Audio Network. We plan to continue our path of guidance in events like this in order to bring out the future leaders in the entertainment industry!
The Cutter Team took off to the City of Lights as one of the ten carefully selected vendors showcased at the Supplier Diversity Networking Reception during the NAB 2016 Conference. The event took place at the Westgate Las Vegas Resort & Casino, right in Elvis’ old suite! We were excited to be in the company of two fellow women-owned creative companies, The Studio and Beyond Curious. Cutter was also able to catch up with our clients at ABC Entertainment Marketing and meet new prospects from CBS, Disney, ESPN, NBC, and Time Warner.
In an effort to continue the outreach of the Colgate Bright Smiles, Bright Futures program, educational marketing agency CarrotNewYork tapped Cutter and roster director Aubrey Smyth to produce a series of videos to promote the program’s My Bright Smile app. Giving parents “one less thing to worry about,” the app encourages children to educate themselves on their dental hygiene through fun activities that include games differentiating sweets and healthy snacks and a catchy two minute brushing song. (Watch them all here.) In addition, Aubrey and the Cutter team also produced four interactive educational videos intended for showcase in kindergarten classrooms around the country. Get educated about dental health here!
People in the entertainment industry always say it’s hardest to work with animals and babies. In February, Cutter partnered with Spontaneous and their director Andy Milkis to tackle shooting BOTH in sunny Los Angeles! The two-spot production for BBDO NY was part of a CVS Express campaign to promote the drugstore’s new curbside pickup service. “Pull Up” features an adorable two-year-old steering her own car-seat hovercraft to buy some diapers, while “Yap Yap” features an equally adorable -albeit more furry- golden retriever singing while riding shotgun to pick up some chow. Watch them both here.
Look closely to see Jim with a prime vantage point from just beyond the end zone in the top right of the above photo.
Once again, Jim found himself on the sidelines of football’s biggest game, this year to co-direct a two-minute mash-up of Super Bowl 50, from team warm-ups to Denver’s final celebration. Relive the NFL magic here. Most impressively, Jim worked overnight with his partner Kevin Shaw to complete the video for air by 1pm the next day.
Cutter partnered with MTV World and Nomadic Wax in association with Rebel Music for the documentary short film Joan Baez: Rebel Icon, in which American musician Joan Baez shares her inspirational story of art activism… Roster director Jim Fabio directed four new NFL pieces for Hispanic Heritage month. Check out his video featuring Shayne Skov… Cutter produced a new campaign for multinational food-products corporation Danone helmed by roster director Marcelo Bukin… Cutter rolled out Season 2 of Why English Matters, watch the episode featuring Olympus employees titled How English Helps Saves Lives...Roster director Chandler Kauffman’s Karl Manhair, Postal Inspector continued it’s journey on the festival circuit. Look out for more updates in 2016!
Cutter Connections held its second mentorship event at creative studio Nice Shoes in Manhattan on Tuesday, December 1st, and this time the theme was “What happens after wrap?” In a cozy lounge surrounded by edit suites, young emerging women interested in the post production process were able to connect with female design, visual effects, and editing experts from Nice Shoes, Hiccup NY, jumP Editorial, and more, as well as freelance editors and post producers. Over 40 women came together for this wonderful evening full of collaborative, impassioned conversation about navigating a career in the post production world! But don’t take our word for it, here’s what one of our mentees had to say: “It was such a great opportunity to network and meet experienced women in postproduction. I gained so much knowledge on the industry and some great connections.” Cutter will continue the mentorship program through 2016!
This fall, Cutter partnered with ABC Entertainment Marketing to produce Thanksgiving and Christmas spots for ABC’s hit weekday talk show The Chew. Hosts Mario Batali, Clinton Kelly, Daphne Oz, Michael Symon, and Carla Hall brought out their holiday spirit with a little help from roster director Chandler Kauffman. In the spots, the hosts invite viewers to join them in the weeks leading up to the holidays to pick up some helpful tips and cost effective tricks to make it the best holiday season “you’ll ever chew.” The Christmas spot is airing now on ABC throughout December. You can also watch it here. If you missed the Thanksgiving spot on air in November, check it out here – it was featured on PromaxBDA Hotspots!